I use it at night, basically as directed. I mist it into my hair and then put it up into a bun before bed. I watched a tutorial video that also suggested using it as a mid-day pick-me-up type of thing, mist mid shaft, adds some texture; that'd definitely work great, too. It smells really good and doesn't add enough moisture to mess with any styling, does add a little texture. I have noticed that since switching my products/routine to all IGK, it seems like I have less breakage overall (was using a protein heavy product set from Redken before this), so I'd include this product in the reason behind that (along with using Hot Girls shampoo/conditioner and Good Behavior before using any heat/styling tools).