{"product_id":"permanent-color-kit-but-first-coffee","title":"Permanent Color Kit - But First Coffee","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProcess color for 45 minutes to ensure maximum gray coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIGK Kits will not lighten previously colored hair, you can only match or darken your current shade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIf you're lightening virgin hair, choose a shade no more than 1-2 levels lighter than your natural hair color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStill unsure? Get the right color for your hair with our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.igkhair.com\/pages\/shade-finder\"\u003e\u003cstrong\u003eShade Finder.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Funnel | Color Kit","offers":[{"title":"Default Title","offer_id":41693936648236,"sku":"K1CKBFC01A1","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1148\/7532\/files\/ButFirstCoffee6N-501559.png?v=1762199504","url":"https:\/\/www.igkhair.com\/products\/permanent-color-kit-but-first-coffee","provider":"IGK Hair","version":"1.0","type":"link"}