{"product_id":"permanent-color-kit-red-shades","title":"Permanent Color Kit - Red Shades","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProcess color for 45 minutes to ensure maximum gray coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIGK Kits will not lighten previously colored hair, you can only match or darken your current shade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIf you're lightening virgin hair, choose a shade no more than 1-2 levels lighter than your natural \u003ca href=\"https:\/\/www.igkhair.com\/collections\/hair-color\" target=\"_blank\" title=\"hair-color-collection\" rel=\"noopener\"\u003ehair color.\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStill unsure? Get the right color for your hair with our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.igkhair.com\/pages\/shade-finder\"\u003e\u003cstrong\u003eShade Finder.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"IGK Hair","offers":[{"title":"7C COPPER COLA","offer_id":43793307762732,"sku":"K1CKCCB01A1","price":31.0,"currency_code":"USD","in_stock":true},{"title":"6R SMOKY SCARLET","offer_id":43793307795500,"sku":"K1CKSMS01A1","price":31.0,"currency_code":"USD","in_stock":true},{"title":"6C SUNSET LOVER","offer_id":43793307828268,"sku":"K1CKSUL01A1","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/1148\/7532\/files\/StrawberryKiss8C_ac03ffde-c3cd-43f4-b1c4-b864995d6251-582168.png?v=1762200095","url":"https:\/\/www.igkhair.com\/products\/permanent-color-kit-red-shades","provider":"IGK Hair","version":"1.0","type":"link"}