No matter what your hair type or color choices are, we've got your back. Explore more to find your truest hair ritual.

Featured routines

Check out our best-selling bundles. When these products join forces, the results speak for themselves.

1

Revive and Shine Duo

SHINE DUO

$68.00

2

Instant Repair + Hi Shine Bundle

SHINE DUO

$66.00

28

Bond-Building Repair Set

Bond Building Set

$68.00

1

Smoothing Frizz Fighters

Smooth Hair Essentials

$66.00

10

Good Behavior Shampoo+Conditioner Wash Duo

Smooth Hair Essentials

$54.40

Frizz Fighting Repair Duo

Repair + Smoothing Oil Set

$66.00

Refresh + Repair Bundle

Refresh & Go Duo

$66.00

1

Healthy Hair Biotin Duo

Hair Growth Duo

$78.00

15

Mistress x Mixed Feelings

Leave-In Conditioner + Blonde Toning Drops

$58.00

Smoothing Shower Essentials

Smooth Hair Essentials

$102.00

1

EXTRA EXTRA ANTISOCIAL

Biotin Gummies + Dry Hair Mask

$65.00

1481

Sleeker-Than-Sleek | Styling Kit

Smooth Hair Essentials

$98.00

Complete Smoothing Routine

Smooth Hair Essentials

$162.00

409

Smooth + Hydrate | 3-Step System

Hydrated Hair Essentials

$93.00

467

Volume For Days | Styling Kit

Big Blowout Essentials

$96.00

184

Go Big or Go Bigger | Volume 3-Step System

Volumizing Essentials

$96.00

596

Change Your Tone | Blonde 3-Step System

Blonde Toning + Nourishing Essentials

$93.00

14

Bond-Building Trio | Repair System

Hair Repair Set

$98.00

3

The Complete Repair Kit

$134.00

EXTRA EXTRA Repair Routine

Biotin Gummies + Shampoo + Conditioner + Dry Hair Mask

$129.00

265

Fixer-Uppers | Repair 3-Step System

Hair Repair Essentials

$98.00

1

EXTRA EXTRA PAYDAY

Biotin Gummies + Shampoo + Conditioner

$93.00

1528

GOOD BEHAVIOR | Smoothing Kit

Smooth Hair Essentials

$100.00

1

Professional Smoothing Kit

Professional Smoothing Kit

$80.00

1

Effortless Texture Trio

Full Size Trio Set

$92.00

558

Catch A Wave | Styling Kit

Beachy Hair Essentials

$95.00

BUILD YOUR PERFECT ROUTINE
From shower to style and everything in between, customize your routine and never miss a good hair day.
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STEP 01
CLEANSE
58

Legendary Shampoo

$32.00

Dream Hair Shampoo

🏆 Award Winning
43

Extra Love Shampoo

$32.00

Volume and Thickening Shampoo

26

Pay Day Shampoo

$32.00

Instant Repair Shampoo

206

Blonde Pop Shampoo

$32.00

Purple Toning Shampoo

46

Good Behavior Ultra Smooth Shampoo

$32.00

Ultra Smooth Shampoo

➡️ New arrival
2

MORE LIFE Color Extending Shampoo

$32.00

Color Care

52

Legendary Conditioner

$32.00

Dream Hair Conditioner

28

Extra Love Conditioner

$32.00

Volume and Thickening Conditioner

28

Pay Day Conditioner

$32.00

Instant Repair Conditioner

184

Blonde Pop Conditioner

$32.00

Purple Toning Conditioner

42

Good Behavior Ultra Smooth Conditioner

$32.00

Ultra Smooth Conditioner

785

Expensive Glaze

$32.00

Amla Oil Hi-Shine Topcoat

🏆 Award Winning On Sale
2081

Good Behavior Smoothing Spray

$64.00 Saving 46% $34.00

Spirulina Protein Smoothing Spray

➡️ New arrival On Sale
1

MORE LIFE Color Extending Conditioner

$32.00

Color Care

🔥 8x sold-out On Sale
896

Antisocial Dry Hair Mask

$36.00

Overnight Bond Building Dry Hair Mask

STEP 02
CONDITION+ TREAT
STEP 03
PREP
525

Good Behavior 4 in 1 Prep Spray

$32.00

4-in-1 Prep Spray

285

Mistress

$29.00

Hydrating Hair Balm

122

Thirsty Girl Leave In

$34.00

Coconut Milk Leave In Conditioner

28

Body Language

$34.00

Rice water plumping and thickening mist

176

Cash In Repair Serum

$34.00

Instant Repair Serum

203

L.A. Blonde Purple Toning Treatment Spray

$29.00

Purple Toning Treatment Spray

🏆 Award Winning On Sale
2081

Good Behavior Smoothing Spray

$64.00 Saving 46% $34.00

Spirulina Protein Smoothing Spray

On Sale
196

Good Behavior Blowout Balm

$34.00

Spirulina Protein Smoothing Blowout Balm

🏆 Award Winning On Sale
88

Big Time Volume Mousse

$32.00

Volume + Thickening Mousse

🏆 Award Winning On Sale
285

Beach Club Texture Spray

$34.00

Volume Texture Spray

🏆 Award Winning On Sale
55

No Limit Volumizing Spray

$32.00

Dry Volume and Thickening Spray

➡️ New arrival On Sale

Beach Club High-Shine Texture Foam

$32.00

Mousse

On Sale
68

Pick Me Up

$32.00

Maximum lift root boost spray

On Sale
276

Class of ’93 Curl Cream

$32.00

Perfecting Whipped Cream

STEP 04
STYLE
optional
EXTRAS
🏆 Award Winning
284

First Class Dry Shampoo

$32.00

Charcoal Detox Dry Shampoo

10

EXTRA EXTRA Biotin Gummies

$29.00

➡️ New arrival
10

Look Out Lash & Brow Boosting Peptide Serum

$49.00

Lash and Brow Serum

🏆 Award Winning
157

Crybaby Anti-Frizz Serum

$32.00

Anti-Frizz Smoothing Serum

🔥 8x sold-out
896

Antisocial Dry Hair Mask

$36.00

Overnight Bond Building Dry Hair Mask

111

Mixed Feelings

$29.00

Leave-In Blonde Toning Drops

220

Best Life

$32.00

100% Plant-Powered Nourishing Hair Oil

785

Expensive Glaze

$32.00

Amla Oil Hi-Shine Topcoat

LOCK IN YOUR ROUTINE

Okay, we might be a little biased but your shelfie is seriously slaying! Check out now to take your hair routine to the next level.
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