Blonde Pop

A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine.
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What it is
Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.
Key Benefits
  • Color Care Color Safe
    Color Care Color Safe
  • Hydrate
    Hydrate
  • Safe For Chemically Treated Hair
    Safe For Chemically Treated Hair
  • Shine
    Shine
How to use
Apply to wet hair, lather, rinse.
Key Ingredients
  • Violet Pigment
    Violet Pigment

    Violet pigment and botanical extracts that brighten, reversing brassiness and dull tones

  • Squalane
    Squalane

    Super emollient, rehydrates hair, replenishes moisture balance

  • Purple Rice
    Purple Rice

    Conditions the hair and enhances shine

Provides 7x reduced brassiness * when used as a system with LA Blonde Toning Spray and Blonde Pop Conditioner

  • Water (Aqua/Eau)
  • Sodium Cocoyl Isethionate
  • Sodium C14-16 Olefin Sulfonate
  • Acrylates Copolymer
  • Coconut Acid
  • Glycol Stearate
  • Cocamide MIPA
  • Sodium Hyaluronate
  • Butyrospermum Parkii (Shea) Butter
  • Cocos Nucifera (Coconut) Oil
  • Helianthus Annuus (Sunflower) Seed Oil
  • Persea Gratissima (Avocado) Oil
  • Sesamum Indicum (Sesame) Seed Oil
  • Simmondsia Chinensis (Jojoba) Seed Oil
  • Squalane
  • Glycine Soja (Soybean) Oil
  • Tocopherol
  • Chamomilla Recutita (Matricaria) Flower Extract
  • Zingiber Officinale (Ginger) Root Extract
  • Taraxacum Officinale (Dandelion) Extract
  • Oryza Sativa (Rice) Extract
  • Dicaprylyl Ether
  • Decyl Glucoside
  • Citric Acid
  • Polyquaternium-73
  • Glyceryl Oleate
  • Potassium Sorbate
  • Aminomethyl Propanol
  • Sodium Isethionate
  • Polyquaternium-4
  • Glycerin
  • Caprylyl Glycol
  • Sodium Hydroxide
  • Polyquaternium-7
  • Sodium PCA
  • Urea
  • Isopropanolamine
  • Benzoic Acid
  • Sodium Benzoate
  • Trehalose
  • Dextrin
  • Leuconostoc/Radish Root Ferment Filtrate
  • Polyquaternium-51
  • Ascorbyl Palmitate
  • Glyceryl Stearate
  • Lecithin
  • Ethylhexylglycerin
  • Phenoxyethanol
  • Fragrance (Parfum)
  • Ext. Violet 2 (CI 60730)
Videos
average rating 4.6 out of 5
Based on 197 reviews
  • 5 Stars
    140 Reviews
  • 4 Stars
    40 Reviews
  • 3 Stars
    13 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    0 Reviews
91% of reviewers would recommend this product to a friend
Results
Rated 4 out of 5
Customer photos and videos
197 Reviews
Reviewed by Jazmin
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Description
  • Straight
  • Thin
  • Chemically-Treated
Product Standouts
  • Great Ingredients
  • Smells Great
  • Gentle
  • Gives Healthy Appearance
  • Hydrating
Rated 5 out of 5
Review posted

Love it!!

I received this product in exchange of my honest review #freeproduct #trywithtopbox

I have been using different purple toning shampoos and this one works amazing! It helps to decrease the brassiness that can come along with my color-treated hair. Highly recommended!!

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Rated 5 out of 5
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Reviewed by Anne
I recommend this product
Age Range
45 - 54
Hair Description
  • Wavy
Product Standouts
  • Conditions Well
  • Detangles
  • Softens Hair
  • Moisturizes
  • Gives Healthy Appearance
Rated 5 out of 5
Review posted

Fantastic!

I received this product from IGK and Top Box Circle in exchange for an honest review. I have used Blonde Pop Purple Conditioner for several weeks and it has left my hair shiny and healthier. My hair is usually thin and kind of wispy looking. It feels clean and healthy. I am going to continue to use this conditioner and I would really recommend it to other people.

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Rated 5 out of 5
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Reviewed by Anne
Verified Reviewer
I recommend this product
Age Range
45 - 54
Hair Description
  • Wavy
Product Standouts
  • Conditions Well
  • Softens Hair
  • Gives Healthy Appearance
  • Hydrating
  • Moisturizes
Rated 5 out of 5
Review posted

Amazing Shampoo!

I was happy to receive this full sized #freeproduct from Top Box Circle and IGK in exchange for my honest review. I am a natural blonde with dry thin hair. I used the purple shampoo for several weeks and found it to be wonderful. It made my hair shiny and soft and gave it the boost that it needed. I love how clean it made my hair feel. I didn't have any problem with it drying my hair out, unlike other shampoos that I have used. My hair looks and feels healthier than it has in a long time. I highly recommend.

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Rated 5 out of 5
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Reviewed by Michelle C.
Verified Reviewer
I recommend this product
Age Range
45 - 54
Hair Description
  • Thin
  • Straight
Product Standouts
  • Lathers Well
  • Smells Great
Rated 5 out of 5
Review posted

Brassiness Gone!

I received this awesome product from #IGKHairCare and #TopBoxCircle for my honest review. I loved this shampoo. It lathered ok and it smelled good. I will definitely let my friends know about this. Thank you again #TopBoxCircle #freesamples

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Rated 5 out of 5
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Reviewed by Michelle C.
Verified Reviewer
I recommend this product
Age Range
45 - 54
Hair Description
  • Thin
  • Straight
Product Standouts
  • Conditions Well
  • Softens Hair
  • Gentle
  • Smells Great
  • Gives Volume
Rated 5 out of 5
Review posted

Brass Gone

I received this product to test and give my honest review. I love this conditioner. It does exactly what it says it takes brassiness out of blonde hair. It smoothed my hair and had a pleasent scent. Thank you #IGKHaircare and #TopBoxCirclesampling

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Rated 5 out of 5
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Reviewed by Tim
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Description
  • Curly
  • Wavy
  • Color-Treated
Product Standouts
  • Moisturizes
  • Hydrating
Rated 5 out of 5
Review posted

Enjoyed This Product!

I received the Blonde Pop Shampoo for free from TopBox to test it and give my candid review. This cleaned my hair while also giving it shine and moisture. It helps to decrease the brassiness that can come along with my color-treated hair. It is really nice that it is vegan! I try to buy all cruelty-free products for my hair and my skincare.

#trywithtopbox #freeproduct

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Rated 5 out of 5
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Reviewed by Cindy S.
Verified Reviewer
I recommend this product
Age Range
55 - 64
Hair Description
  • Straight
  • Color-Treated
Product Standouts
  • Conditions Well
  • Softens Hair
  • Moisturizes
  • Gives Healthy Appearance
Rated 5 out of 5
Review posted

Brighter color!

This shampoo works wonderfully on my blonde hair. It cleans well, removing all residue from the hairspray and styling products that I use. It absolutely brightens my color while toning down any brass. I received this #freeproduct from Topbox Circle, and will definitely purchase and use regularly!

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Rated 5 out of 5
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Reviewed by Julieth O.
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Description
  • Wavy
Product Standouts
  • Lathers Well
  • Great Ingredients
  • Smells Great
  • Moisturizes
Rated 5 out of 5
Review posted

Blonde

I really liked the presentation it is super cute it also moisturizes well it leaves the hair very beautiful with a good color for blonde hair

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Rated 5 out of 5
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IGK Hair

Hi Julieth! Thank you for your feedback!

Reviewed by hybroanglid
I recommend this product
Age Range
35 - 44
Rated 5 out of 5
Review posted

Balances my blonde color beautifully...AND it's cruelty-free!

I love this Blonde Pop purple toning shampoo by IGK!  I was lucky enough to receive a full-size #freesample from Topbox Circle to #trywithtopbox.  It is VERY purple in the bottle (and it can stain your sink or shower if you're not careful).  It's easy to use and it works really well to calm any brassy tones in my blonde hair.  The difference is visible from the first use.  This shampoo lathers as well as can be expected and rinses out cleanly.  And it really does help balance my blonde color, especially when used with the other products in the Blonde Pop line.  I'm not as crazy about the conditioner, unfortunately, but the shampoo does what it says on the tin.  Best of all, this product is gluten-free, vegan, and 100% cruelty-free!  It's even certified as such by Leaping Bunny.  Try it!  It's well worth a try for your best blonde!

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Results
Rated 5 out of 5
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IGK Hair

Thanks so much for your feedback!

Reviewed by Vanessa
Verified Reviewer
I recommend this product
Age Range
18 - 24
Hair Description
  • Curly
  • Dry
  • Color-Treated
  • Damaged
  • Wavy
Product Standouts
  • Hydrating
  • Softens Hair
  • Strengthens
  • Moisturizes
  • Conditions Well
Rated 5 out of 5
Review posted

Amazing For Hair

This shampoo does wonders for my hair. I received this #freeproduct from #trywithtopbox for a while now and it has completely transformed my hair. This shampoo has kept my hair looking brighter, shiner and stronger. It’s an amazing heat protector too. My hair feels softer and more moisturized ever since I’ve been using this product. I definitely recommend this product to tone away the brassiness.

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Results
Rated 5 out of 5
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IGK Hair

Thank you for your feedback, Vanessa!

CRUELTY FREE
No animals were harmed. Ever.
Gluten-Free
No traces of wheat anywhere.
Vegan
No harsh, harmful chemicals.
CRUELTY FREE. GLUTEN-FREE. VEGAN