I love this product for its versatility and effectiveness. You can actually use it in anything, from shampoo to hair masks to styling products. I usually do an olapex #3 treatment on my bleached hair once a week. I’ve been mixing this in and leaving it on overnight. The result is icy blonde and I don’t have to worry about the color during the rest of the week

Was a little bit scared I was going to turn my hair purple but it didn’t! Lol it did make a noticeable difference! My hair went from yellow to a perfect iridescent blonde!

I decided it was time to cover my grays during the pandemic. My hair is naturally a light ash brown, so of course that's the hair color dye I chose. OMGoodness, it turned my hair a reddish brown, which doesn't look good next to my skin tone. I've tried several purple shampoos to tone down the red. Then I read about IGK's Mixed Feelings. I mixed 10 drops into my shampoo in the palm of my hand, shampooed it in, and let it set on my hair for one hour. After rinsing it out and blow drying my hair, the red is much less noticeable or vibrant. I'm going to continue with the one hour treatments for awhile and see how much more I can tone down the red. The little button on the bottom of the bottle is sooooo easy to use for dropping the correct amount into your shampoo or conditioner that's in the palm of your hand. My hair looks exceptionally shiny. I love the scent, too.

I love pretty much everything I have tried from IGK, and this is no exception. This makes my hair shinier and the color looks better. I can always tell a difference when I have used this. I mix it into a leave in conditioner or style primer.