Blonde Pop Liter

A purple toning, blonde-enhancing shampoo that instantly neutralizes brass. Moisture-rich formula boosts vibrancy, softness and shine.
In stock

What it is
Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.
Key Benefits
  • Color Care Color Safe
    Color Care Color Safe
  • Hydrate
  • Safe For Chemically Treated Hair
    Safe For Chemically Treated Hair
  • Shine
How to use
Apply to wet hair, lather, rinse.
Safe for
  • Straight
  • Wavy
  • Curly
  • Coiled
Key Ingredients
  • Violet Pigment
    Violet Pigment

    Violet pigment and botanical extracts that brighten, reversing brassiness and dull tones

  • Squalane

    Super emollient, rehydrates hair, replenishes moisture balance

  • Purple Rice
    Purple Rice

    Conditions the hair and enhances shine

Provides 7x reduced brassiness * when used as a system with LA Blonde Toning Spray and Blonde Pop Conditioner

  • Water (Aqua/Eau)
  • Sodium Cocoyl Isethionate
  • Sodium C14-16 Olefin Sulfonate
  • Acrylates Copolymer
  • Coconut Acid
  • Glycol Stearate
  • Cocamide MIPA
  • Sodium Hyaluronate
  • Butyrospermum Parkii (Shea) Butter
  • Cocos Nucifera (Coconut) Oil
  • Helianthus Annuus (Sunflower) Seed Oil
  • Persea Gratissima (Avocado) Oil
  • Sesamum Indicum (Sesame) Seed Oil
  • Simmondsia Chinensis (Jojoba) Seed Oil
  • Squalane
  • Glycine Soja (Soybean) Oil
  • Tocopherol
  • Chamomilla Recutita (Matricaria) Flower Extract
  • Zingiber Officinale (Ginger) Root Extract
  • Taraxacum Officinale (Dandelion) Extract
  • Oryza Sativa (Rice) Extract
  • Dicaprylyl Ether
  • Decyl Glucoside
  • Citric Acid
  • Polyquaternium-73
  • Glyceryl Oleate
  • Potassium Sorbate
  • Aminomethyl Propanol
  • Sodium Isethionate
  • Polyquaternium-4
  • Glycerin
  • Caprylyl Glycol
  • Sodium Hydroxide
  • Polyquaternium-7
  • Sodium PCA
  • Urea
  • Isopropanolamine
  • Benzoic Acid
  • Sodium Benzoate
  • Trehalose
  • Dextrin
  • Leuconostoc/Radish Root Ferment Filtrate
  • Polyquaternium-51
  • Ascorbyl Palmitate
  • Glyceryl Stearate
  • Lecithin
  • Ethylhexylglycerin
  • Phenoxyethanol
  • Fragrance (Parfum)
  • Ext. Violet 2 (CI 60730)
No animals were harmed. Ever.
No traces of wheat anywhere.
No harsh, harmful chemicals.