NEW DROP

GOOD BEHAVIOR

NEW DROP

GOOD BEHAVIOR

INTRODUCING
Shampoo & Conditioner

Gently cleanse… then deeply nourish — for 5x smoother hair after just one use.* Water-activated technology helps block frizz BEFORE it forms.

GOOD BEHAVIOR WASH DUO

Shampoo + Conditioner Set

$64.00

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THE GOOD STUFF

WHO: For all frizz-prone hair from sleek straight to natural curly looks.

WHAT: Nutrient-rich oils and frizz-blocking polymers jumpstart the smoothing process in the shower, before frizz forms, to lock in smooth, sleek, frizz-free hair.

THE GOOD STUFF

WHO: For all frizz-prone hair from sleek straight to natural curly looks.

WHAT: Nutrient-rich oils and frizz-blocking polymers jumpstart the smoothing process in the shower, before frizz forms, to lock in smooth, sleek, frizz-free hair.

7 Smoothing Oil Blend

  • Plant-based nourishing oils known to seal cuticle, smooth and enhance shine.

  • Frizz-Blocking Barrier Forms a smoothing shield on hair to stop frizz before it forms in the wet to dry stages.

  • Spirulina Protein Provides nourishment and enhances hair health.

FROM SHOWER
TO STYLE, IT’S THAT GOOD.

ALL HAIR TYPES
FROM STRAIGHT TO NATURALLY CURLY

For all frizz-prone hair from sleek straight to natural curly looks. Nutrient-rich oils and frizz-blocking polymers jumpstart the smoothing process in the shower, before frizz forms, to lock in smooth, sleek, frizz-free hair.

MEET GOOD BEHAVIOR

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143

Good Behavior Blowout Balm

Spirulina Protein Smoothing Blowout Balm

$34.00

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🏆 Award Winning
102

Crybaby Anti-Frizz Serum

Anti-Frizz Smoothing Serum

$32.00

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🏆 Award Winning
357

Good Behavior 4 in 1 Prep Spray

4-in-1 Prep Spray

$32.00

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🥇 Bestseller
1136

Good Behavior Smoothing Spray

Spirulina Protein Smoothing Spray

$34.00

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18

Good Behavior Ultra Smooth Shampoo

Ultra Smooth Shampoo

$32.00

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17

Good Behavior Ultra Smooth Conditioner

Ultra Smooth Conditioner

$32.00

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1136

Good Behavior Travel

Spirulina Protein Smoothing Spray

$16.00

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357

Good Behavior 4-in-1 Prep Spray Travel

4-in-1 Prep Spray

$16.00

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“AS WITH TRYING SO MANY NEW PRODUCTS, I WAS PREPARED TO BE DISAPPOINTED, BUT BLOWOUT BALM TRULY WORKED WONDERS ON MY “OLDER” HAIR (I AM 55). IT HANDLES THE FRIZZ AND MY HAIR FEELS SO SOFT TO THE TOUCH…I USE THE PREP SPRAY, THE BLOWOUT BALM AND THEN THE SMOOTHING SPRAY…MAGIC TRIO!”

GOOD BEHAVIOR COLLECTION
VERIFIED CUSTOMER
PILAR

“I HAVE NATURALLY CURLY-ISH WAVY HAIR THAT TENDS TO FRIZZ IN ANY HUMIDITY, HEAT, OR RAIN. I STARTED USING GOOD BEHAVIOR SMOOTHING SPRAY TWO WEEKS AGO AND I AM BLOWN AWAY. MY HAIR STAYED STRAIGHT IN A DALLAS RAINSTORM. LIKE WHAT?! I AM SOLD. JUST ORDERED A TRAVEL SIZE TO PACK IN MY CARRY-ON FOR MY NEXT TRIP.”

GOOD BEHAVIOR SMOOTHING SPRAY
VERIFIED CUSTOMER
KIMBERLY

“AMAZING!!! I USE THE 4-IN-1 PREP SPRAY ON MY CURLY HAIR AND NO MORE FRIZZ!! I SPRAY IT IN, SCRUNCH MY CURLS AND LET MY HAIR AIR DRY. IT WORKS WAY BETTER THAN I HAD EVER IMAGINED IT WOULD! OH! AND THE SMELL?!? INCREDIBLE!!!”

GOOD BEHAVIOR 4 IN 1
VERIFIED CUSTOMER
LAURA

“I USED TO USE HAIRSPRAY TO FINISH AND TAME DOWN MY FLYAWAYS. NOW I USE GOOD BEHAVIOR. SO MUCH HEALTHIER FOR MY HAIR! SMELLS SO GOOD TOO!”

GOOD BEHAVIOR SMOOTHING SPRAY
VERIFIED CUSTOMER
JODI

“THIS IS THE ABSOLUTE BEST SMOOTHING SPRAY AND HEAT PROTECTANT I HAVE EVER USED. IT TOTALLY CHANGED MY FRAGILE FINE HAIR INTO SOFTER, STRONGER, TANGLE-FREE HAIR. EVEN AFTER WASHING IT I NO LONGER NEED MY LEAVE-IN CONDITIONER. I AM ABSOLUTELY IN LOVE WITH THIS PRODUCT!!! I WISH I FOUND IT SOONER!!!”

GOOD BEHAVIOR SMOOTHING SPRAY
VERIFIED CUSTOMER
AMY