Get salon-quality results at home with IGK Permanent Color Kit.

Includes everything you need to color your hair with confidence and achieve professional results at a fraction of the cost of a salon.

Why You'll Love It:

  • Vibrant Shades that deliver stunning, shiny, and healthy hair with every application

  • Ammonia-Free, Long-Lasting Color for up to 100% grey coverage.

  • Salon-Quality Formulas developed by expert colorists with years of experience.

  • Our formula is clinically proven to make strands 15X shinier and 88% softer and smoother with 40% reduced breakage*

TRY FOR JUST $28

*Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control.

IGK Color kit featuring various hair coloring products and accessories.
BYRD logo in white letters on a transparent background.
'WHO WHAT WEAR logo in bold text.'
BYRD logo in white letters on a transparent background.
'WHO WHAT WEAR logo in bold text.'

Stop Settling For Your Go-To Box Dye From Your Local Drugstore

Inspired by award-winning hair care and developed by the IGK expert hair colorists, the Permanent Color Kit comes in a variety of our client-favorite shades.  Complete with everything you need to achieve a rich color with a glassy shine, this kit gives you the same results youā€™d get at a luxury salon.


The only difference is that instead of paying a third of your monthā€™s rent, youā€™ll get this salon-grade color kit for 28 bucks.

Whatā€™s Inside The IGK Salon-Grade Kit:

  • Color block barrier gel & rich pigment cream with NO hair-killing chemicals like parabens, ammonia, & phthalates

  • Nourishing color developer & post-color treatment mask with ultra-hydrating squalane & strengthening bamboo extract

  • Effective stain-removing cleanser so you donā€™t get any dye on your skin or clothes

33 SHADES AVAILABLE!

A variety of hair color swatches in circular shapes.IGK Color hair dye with box and bottle, labeled 'Activate 2.'
Split image of a woman showing hair color transformation from dark to red.

Salon-Quality Hair Color Just Got Ridiculously Affordable

Split image of a woman showing hair color transformation from dark to red.

The IGK color experts have upped the at-home hair color game with this salon-quality formula. For a fraction of what youā€™d pay at a salon, you can now get professional color treatment in the comfort of your home.

Get The IGK Color Kit For $28

How to use

Woman applying makeup with hair clipped back.

01

Prep + Protect

Part hair into 4 sections and apply PROTECT 1 gel along your hairline.

Person applying hair dye with gloves on a blonde-haired individual.

02

Apply + Process

Mix COLOR 2 pigment with the ACTIVATE 3 developer. Saturate each section with color and process for 35 mins (45 mins for grays).

Woman with long blonde hair looking down, wearing a black top against a white background.

03

Rinse + Treat

Rinse color until water runs clear. Cleanse with your fave IGK shampoo. Apply TREAT 4 mask for five minutes and rinse.

Professional Guidance Available

Get personalized shade matching and expert application tips with a free 30-minute consultation from an IGK licensed colorist. Our colorists are here to answer your questions, offer tips, and help you achieve the perfect color.

Try for Just $28.00!

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Real Customers, Real Results

Start Your Glow-Up

With The Perfect Hair Color

Find out how our expert colorists and our top-selling shades can give you the vibrant, salon-worthy hair color you've always wanted.

You never dreamed box dye could look this good.

Get your permanent Color Kit for just $28.00!

Three IGK permanent color kits in different hair shades.

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