FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

FREE SHIPPING ON ALL ORDERS $40 +

Loren Rosko’s 

Routine for Perfect Hair
“Ever since I switched to IGK products, my hair is absolutely freakin’ thriving.”

Try her favorite IGK formulas for coloring, styling, and growing long, healthy hair.

For salon-quality color at home

PERMANENT COLOR KIT

Our color kits save Loren hundreds on root touch-ups. She took our color quiz, found her perfect match, and now gets dimensional, salon-worthy color from home.

(886 reviews)

  • 15x shinier

  • 88% softer and smoother

  • with 40% reduced breakage

Shop PERMANENT COLOR kit

*Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control. *Compared to untreated control

Three IGK hair color kits in black, purple, and blonde shades on display.Two women with distinctive hairstyles, one with wavy hair and the other with curly hair, posing together.
A palette of various hair color samples in circular swatches.
Split image showing a woman's hair before and after coloring from brown to red.Two people standing together, one in a pink top and the other in a yellow top, outdoors.
Three IGK hair dye boxes in brown, purple, and blonde shades.Two models posing, one with wavy blonde hair and the other with curly auburn hair, wearing colorful outfits.
Hair color swatches in various shades, arranged in a grid.Split image showing hair color change from brown to red.
Two individuals pose together outdoors in colorful tops, with a clear blue sky background.

(886 reviews)

15x shinier hair

  • 40% reduced breakage

  • 88% softer and smoother strands

Shop PERMANENT COLOR kit

*Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control. *Compared to untreated control

(1408 reviews)

Why Loren Loves It:

It looks like a salon keratin treatment

24-hour frizz control

450°F heat protection

The non-greasy formula doesn’t weigh hair down

Shop GOOD BEHAVIOR

Side view of woman with smooth hair and text highlighting benefits of a hair product.Three IGK hair color kits in brown, purple, and blonde.
Split image showing before and after hair treatment results.Product review with a five-star rating for a hair product.
Woman with smooth, shiny hair and product benefits listed alongside.Three boxes of IGK hair color kits in different shades.
Side-by-side comparison of frizzy and straightened hair.
Image of a hair product with a five-star customer review praising its effectiveness.

For frizz-free, diamond-shine hair

GOOD BEHAVIOR SMOOTHING SPRAY

Our best-selling smoothing spray is Loren’s #1 product for glass-like, ultra-smooth hair. Her favorite part? The results last for a full 24 hours.

(1408 reviews)

Why Loren Loves It:

It looks like a salon keratin treatment

24-hour frizz control

450°F heat protection

The non-greasy formula doesn’t weigh hair down

Shop GOOD BEHAVIOR

To prevent breakage for long, healthy hair

ANTISOCIAL
DRY HAIR MASK

This bond-building formula is Loren’s holy grail for hair growth. It repairs and prevents breakage, helping her hold onto her ends and grow long, healthy hair.

(1408 reviews)

Why It’s Her Fave:

It’s like a silk pillowcase in a can

Easy to apply—no rinsing required

Strengthens, softens and adds shine

Perfect for all hair types and extensions

Shop ANTISOCIAL

Before and after images showing a woman's hair transformation.Haircare product, five-star review with testimonial about reduced hair breakage and improved hair softness.
Holographic purple bottle of IGK Antisocial hair mask on a blurred background.Woman in sunglasses holding a phone and a spray can in a dimly lit environment.