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Celebrity Stylist Shares Secret To Making Blonde Hair Blonder
Nothing is more frustrating than spending money at the salon, only to have brassy or yellow hair a few weeks later. IGK Hair Founder, Chase, shares the key to toning down blonde hair at home.
Tuesday, July 2
by Chase Kusero
FEATURED IN
What Causes Brassiness?
Brassy hair occurs when bleach doesn't remove all of the hair's natural pigments. Over time, the underlying warm tones become more visible, causing naturally blonde hair to look yellow, and naturally brown or black hair to show orange and red undertones.
It happens so gradually that you don't notice these yellow or orange tones ruining your recently colored hair
This process is sped up by common, everyday exposures including:
Minerals like copper in shower water
Air pollutants like CO2 and Smog
Chlorinated or salty water
Heat Styling & UV Sunlight
Buildup from other hair products
Humidity & temperature fluctuations
You Can Save Thousands Of Dollars By Keeping Your
Blonde Hair Blonde & Avoiding Expensive Salon Visits
I've seen everyone from celebrity clients to normal people ruin their blonde hair in only a week of exposure to Hard Water, heat damage, or low-quality hair care products.
Most people think the only solution is to re-bleach their hair, which only damages the follicles, creates split ends, and leads to breakage
Fortunately, this not actually true...
Even the worst cases of Brassy, Yellow, or Orange hair can be quickly reversed with the right products.
These products not only prevent damage from re-bleaching hair, but also actively nourish follicles & seal cuticles to prevent future damage
LEARN MORE
How I REVERSE Brassiness For My Celebrity Clients
When my clients spend thousands of dollars at the IGK Hair Salons in New York, Los Angeles, and Miami, they (rightfully) expect perfection. I could never allow them to say that my treatments left them with brassy, yellow, or orange hair.
I ALWAYS send my clients home with two products, the first is a hydrating coconut oil hair balm to protect their cuticles, and the second is purple toning drops to mix in with the hair balm.
MISTRESS X MIXED FEELINGS
Coconut Oil Hydrating Balm & Purple Toning Drops
MIXED FEELINGS turns our favorite Leave-In Conditioner MISTRESS into a custom-mixed toner to banish brassiness and keep blonde, silver, or violet shades true.
The purple leave-in pigment tones and cools, while Mistress's Coconut Oil formula binds to strands, which locks color in, prevents frizz and increases shine.
This Duo Is Powered By Three Key Ingredients:
PURPLE TONER
Free of Parabens & Sulfates
Vegan and Cruelty Free
COCONUT OIL
Binds toner to hair & keeps
cuticles strong and smooth
PRICKLY PEAR
EXTRACT
Enhances Shine
According to NY MAGAZINE, IGK's Mistress X Mixed Feelings duo is the #1 pick for blonde hair care. Here's what their reviewer said:
“Since I started using [Mixed Feelings], I’ve gotten compliments on my buttery-but-not-yellow-blonde hue. That was enough to get me to stash another Mixed Feelings bottle under my sink, and to tell every single blonde I know to buy their own."
- Rachel Jacoby Zoldan, via NEW YORK MAGAZINE
CHASE KUSERO
Celebrity Stylist & IGK Cofounder
"Mismanaging bleached hair is the #1 way I see people cause unnecessary damage and discoloration. Investing in a quality blonde-upkeep product is non-negotiable for my clients"
THE ULTIMATE DUO FOR PROTECTING, BRIGHTENING AND ENHANCING YOUR BLEACHED BLONDE HAIR
TRY IT NOW
CHECK AVAILABILITY
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
HOW TO USE
For big results in just two minutes, start by adding a generous amount of Mistress Hydrating Hair Balm to your hand.
Next, add in 2-4 drops of Mixed Feelings for naturally blonde hair, or 5-7 drops for naturally brown or black hair, and mix the products together.
Lastly, apply the products evenly throughout your hair. Do not wash your hair for at least two hours to allow complete absorption.
AARON GRENIA
Celebrity Stylist & IGK Cofounder
"A lot of my clients tell me that their hair gets brassy in-between appointments, so we created something that keeps blonde shades true until they're ready to see us again"
PEOPLE WILL NOTICE. GUARANTEED.
Bring back your hair's post-salon
color and shine in under two minutes.
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
Bacopa
Cat's Claw
Huperzia Serrata
Oat Straw
Huperzine A
Salon Born, Client Approved
Happy Stories From Our Customers
"I have heavily highlighted blonde hair and between hair appointments my hair gets a bit brassy. Well this stuff is the perfect fix! When I tell you I saw immediate results I could tell instantly! Others noticed as well! I was iffy about spending that much money but it is WORTH IT. I am hooked and will continue to use these 2 products.
The mistress makes my hair silky and smooth and I use it to drop the mixed feelings and mix them together it's the perfect way to apply the products. 100% rating in my book!
- Rebecca, Verified Buyer
"I love it. So easy to use. Purple shampoos tend to be drying, so switching to this has helped my hair tremendously. I put 2-3 drops in a thickening cream or serum when it’s pretty damp. The rub through and comb and style as usual."
- Leslie, Verified Buyer
"I tried it for the first time this morning and didn't know right away if it "worked" or if it was worth it.
I jumped on a Zoom call for work, and a guy from my team stopped mid-sentence and said, "I'm sorry but your hair looks amazing! What did you do differently?" Later on a separate call, someone said the same thing.
So... I'll be a loyal subscriber from now on!"
- Amanda, Verified Buyer
BLONDER BLONDE, DEEPER SHINE, FEWER SALON TRIPS.
For a limited time, save 25% when you subscribe
CHECK AVAILABILITY
For a limited time,
you can save 25% on
Mistress X Mixed Feelings
when you subscribe.
CHECK AVAILABILITY
Secure Transaction
ADVERTORIAL
SUBSCRIBE & SAVE 25%
Celebrity Stylist Shares Secret For Making Blonde Hair Blonder
Nothing is more frustrating than spending money at the salon, only to have brassy or yellow hair a few weeks later. IGK Hair Founder, Chase, shares the key to toning down blonde hair at home.
Tuesday, July 2
by Chase Kusero
FEATURED IN
What Causes Brassiness?
Brassy hair occurs when bleach doesn't remove all of the hair's natural pigments. Over time, the underlying warm tones become more visible, causing naturally blonde hair to look yellow, and naturally brown or black hair to show orange and red undertones.
It happens so gradually that you don't notice these yellow or orange tones ruining your recently colored hair
This process is sped up by common, everyday exposures including:
Minerals like copper in shower water
Air pollutants like CO2 and Smog
Chlorinated or salty water
Heat Styling & UV Sunlight
Buildup from other hair products
Humidity & temperature fluctuations
You Can Save Thousands Of Dollars By Keeping Your Blonde Hair Blonde & Banishing Brassiness At Home
I've seen countless people, including celebrity clients, ruin their freshly bleached hair with only a week of exposure to Hard Water, heat damage, or low-quality hair products.
Most people think the only solution is to re-bleach their hair, which only damages the follicles, creates split ends, and leads to breakage
Fortunately, this not actually true...
Even the worst cases of Brassy, Yellow, or Orange hair can be quickly reversed with the right products.
These products not only prevent damage from extra bleach treatments, but also actively nourish follicles & seal cuticles to prevent future damage.
LEARN MORE
LEARN MORE
How I REVERSE Brassiness
For My Celebrity Clients
When my clients spend thousands of dollars at the IGK Salons in New York, Los Angeles, and Miami, they (rightfully) expect perfection. I could never allow to have brassy yellow or orange hair after a color treatment.
That's why I ALWAYS send clients home with two products, the first is a hydrating coconut oil hair balm to protect their cuticles, and the second is purple toning drops to mix in with the hair balm.
MISTRESS X MIXED FEELINGS
Coconut Oil Hydrating Balm & Purple Toning Drops
PURPLE TONER
Free of Parabens & Sulfates
Vegan and Cruelty Free
COCONUT OIL
Binds toner to hair & keeps
cuticles strong and smooth
PRICKLY PEAR
EXTRACT
Enhances Shine
MIXED FEELINGS turns our favorite Leave-In Conditioner MISTRESS into a custom-mixed toner to banish brassiness and keep blonde, silver, or violet shades true.
The purple leave-in pigment tones and cools, while Mistress's Coconut Oil formula binds to hair, which locks color in, prevents frizz, and increases shine.
THE DUO IS POWERED BY
THREE KEY INGREDIENTS
PURPLE TONER
Paraben & Sulfate Free
COCONUT OIL
Binds Toner To Hair Strands
PRICKLY PEAR
Enhances Shine
According to NY MAGAZINE, our Mistress X Mixed Feelings duo is the #1 pick for blonde hair care. Here's what their reviewer said:
“Since I started using [Mixed Feelings], I’ve gotten compliments on my buttery-but-not-yellow-blonde hue. That was enough to get me to stash another Mixed Feelings bottle under my sink, and to tell every single blonde I know to buy their own."
via NEW YORK MAGAZINE
EVERYONE WILL NOTICE.
BRING BACK YOUR POST-SALON COLOR IN UNDER 2 MINUTES
CHECK AVALABILITY
CHASE KUSERO
Celebrity Stylist & IGK Cofounder
"Mismanaging bleached hair is the #1 way I see people cause unnecessary damage and discoloration. Investing in a quality blonde-upkeep product is non-negotiable for my clients"
THE ULTIMATE DUO FOR PROTECTING, BRIGHTENING AND ENHANCING YOUR BLEACHED BLONDE HAIR
TRY IT NOW
CHECK AVAILABILITY
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
HOW TO USE
For big results in just two minutes, start by adding a generous amount of Mistress Hydrating Hair Balm to your hand.
Next, add in 2-4 drops of Mixed Feelings for naturally blonde hair, or 5-7 drops for naturally brown or black hair, and mix the products together.
Lastly, apply the products evenly throughout your hair. Do not wash your hair for at least two hours to allow complete absorption.
AARON GRENIA
Celebrity Stylist & IGK Cofounder
"A lot of my clients tell me that their hair gets brassy in-between appointments, so we created something that keeps blonde shades true until they're ready to see us again"
THE ULTIMATE DUO
FOR BRIGHTENING & ENHANCING YOUR BLONDE HAIR
PEOPLE WILL NOTICE. GUARANTEED.
Bring back your hair's post-salon
color and shine in under two minutes.
If you aren’t taking Alpha BRAIN®, you are operating at a disadvantage.
Find out why.
LEARN MORE
Salon Born, Client Approved
Happy Stories From Our Customers
"I have heavily highlighted blonde hair and between hair appointments my hair gets a bit brassy. Well this stuff is the perfect fix! When I tell you I saw immediate results I could tell instantly! Others noticed as well! I was iffy about spending that much money but it is WORTH IT. I am hooked and will continue to use these 2 products.
The mistress makes my hair silky and smooth and I use it to drop the mixed feelings and mix them together it's the perfect way to apply the products. 100% rating in my book!
- Rebecca, Verified Buyer
"I love it. So easy to use. Purple shampoos tend to be drying, so switching to this has helped my hair tremendously. I put 2-3 drops in a thickening cream or serum when it’s pretty damp. The rub through and comb and style as usual."
- Leslie, Verified Buyer
"I tried it for the first time this morning and didn't know right away if it "worked" or if it was worth it.
I jumped on a Zoom call for work, and a guy from my team stopped mid-sentence and said, "I'm sorry but your hair looks amazing! What did you do differently?" Later on a separate call, someone said the same thing.
So... I'll be a loyal subscriber from now on!"
- Amanda, Verified Buyer
For a limited time,
you can save 25% on
Mistress X Mixed Feelings
when you subscribe.
CHECK AVAILABILITY
Secure Transaction