hollywood's top hairstylists
Developed The Perfect At-Home Kit For Salon Quality Color
Get up to 30% off
FEATURED IN:

15X

The Shine*

88%

Softer Smoother Strands*

40%

Reduced Breakage*

*Results are based on clinical study

5 star rating
THE BEST HAIR COLOR KIT YOU’LL EVER BUY
Preferred By Stylists And Clients Alike, The Permanent Color Kit Revolutionizes At-Home Hair Dye
WHO IT'S BEST FOR
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Straight

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Curly

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Wavy

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Coiled

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Coiled

25 Diverse Shades
Get up to 30% off
1-800 Espresso Hair Color Pampas Blonde Hair Color Astro Babe Hair Color French Rose Hair Color Movie Night Hair Color Titanium Hair Color Smoky Scarlet Hair Color Latte Hair Color
A before and after picture of a lady showing the results of her usage with 1-800 espresso color A before and after picture of a lady showing the results of her usage with french rose color
How To Use
Perfect, luscious hair color is just a few steps away
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1 color kit
for short hair

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1 color kit
for medium hair

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2 color kit
for long hair

Clinically Proven Results
ALL-NATURAL VEGAN INGREDIENTS
Nourishing, Natural Ingredients That Make Our Permanent
Color Kit Shine Brighter Than The Rest
Orchid Extract Ingredient Image

Orchid Extract

Natural Moisturizer
Enhances Hair Softness
and Smoothness.

Orchid Extract Ingredient Image

Bamboo Extract

Helps Support Hair
Strength.

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Squalane

(Derived from sugar cane)

Super Emollient,
Replenishes Moisture Balance,
and Adds Shine.

Follow us on Instagram:
@igkhair
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OUR PROMISE TO YOU
The key ingredients that make our dry shampoo world class.
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HERE TO HYPE YOU UP
5 star rating

Absolutely Stunned!

I received a complimentary box and I have found my favorite haircolor! First of all, the amount of actual coloring cream you get is substantially more than any other box I've tried.. (I haven't tried THAT many brands but. of those I did.. way more!
Also very happy with the color they sent me... at first I was like.. meh, brown.. I typically like a little dark red.. but wow, looks great.
I had some (faded) reddish situation going on prior to this color and it worked wonders! At first I was nervous because I normally need 2 boxes for my hair but when I saw the amount in the single box.. I decided to go for it.. The one box did work.. but I honestly thought I was going to be patchy cuz it was just barely enough! Also! I loved how they included some stain gels for preventing and removing any stains on skin! I am definitely a big fan!!

— Angela P. Mystic Love

5 star rating

Beautiful Color

I love the kit. It’s very easy to use. I thought I was gonna create a mess when I color my hair myself. Everything was clean afterwards. The color is so beautiful. Absolutely love it

— Ann N. Latte

5 star rating

I LOVE THIS KIT

I love this kit! it was very easy to use. I also really like that they had a gel that went around your skin to keep it from getting stained. That's a big bonus considering that I get dye all over my ears and on my scalp and on my forehead, so having that peace of mind was really nice and I felt it worked really well. I also love that the box itself unfolds and the directions are printed on the inside instead of on a pamphlet. I used the unfolded box as a hair dye station, I didn't have to use a tablecloth to protect my counter. I really love the color too, I've gotten lots of compliments. My hair feels very soft. I will buy again.

— Lindsey A. Movie Night

Salon Born. Colorist Approved.
Reinvent your style with next generation at-home hair color.

Free shipping on all purchases
bundle and save up to 30%

Permanent
Color Kit
Color: Astro Babe
  • For Short to Medium length hair use 1 bottle of IGK hair color.
  • For Longer or Thicker hair use 2 bottles of IGK hair color.

$27.00

Billed monthly. Cancel anytime.

$28.00

Add to cart

30 Day Money-Back Guarantee

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100% Satisfaction Guaranteed!
Four celebrity hairstylist founders with one mission: to give you contemporary haircare that's salon-worthy quality, for your best hair, ever.
average rating 4.7 out of 5
Based on 296 reviews
  • 5 Stars
    240 Reviews
  • 4 Stars
    34 Reviews
  • 3 Stars
    14 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    6 Reviews
93% of reviewers would recommend this product to a friend
Results
Rated 4 out of 5
Customer photos and videos
296 Reviews
Reviewed by Candice G.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair Description
  • Dry
  • Straight
Product Standouts
  • Reduces Frizz
  • Smooths
  • Gives Healthy Appearance
Rated 5 out of 5
Review posted

Amazing product!

This product is the only thing that kept my broken fly aways down! Love this product!

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks so much for sharing your feedback, Candice!

Reviewed by Sherrie S.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair Description
  • Wavy
  • Color-Treated
  • Thin
  • Damaged
Product Standouts
  • Adds Shine
  • Softens Hair
  • Smooths
  • Smells Great
  • Reduces Frizz
Rated 5 out of 5
Review posted

Miracle in a spray

I love this product. It makes my hair finally behave. I love that it is a spray that I can use on wet or dry hair.

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks for taking the time to leave a review, Sherrie!

Reviewed by Keri F.
Verified Buyer
I recommend this product
Age Range
Under 18
Product Standouts
  • Adds Shine
  • Softens Hair
  • Smooths
  • Reduces Frizz
Rated 5 out of 5
Review posted

Major improvements

Makes my hair feel soft and shiny

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks so much for your feedback, Keri!

Reviewed by Kim P.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair Description
  • Thick
  • Coarse
  • Wavy
  • Color-Treated
  • Dry
Product Standouts
  • Softens Hair
  • Smooths
  • Smells Great
  • Reduces Frizz
  • Gives Healthy Appearance
Rated 5 out of 5
Review posted

In love

I usually receive a keratin treatment every three months. Needless to say, I am past due, so I thought I would give Good Behavior a try. It didn’t disappoint. I may never get an expensive keratin treatment again. This smells delicious, and my hair looks amazing.

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks for taking the time to leave a review, Kim!

Reviewed by Desiree G.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair Description
  • Wavy
  • Thick
  • Color-Treated
Product Standouts
  • Adds Shine
  • Softens Hair
  • Smooths
  • Gives Healthy Appearance
  • Reduces Frizz
Rated 5 out of 5
Review posted

Great product!

Love this product!

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks for sharing your feedback, Desiree!

Reviewed by Deana H.
Verified Buyer
I recommend this product
Age Range
45 - 54
Hair Description
  • Damaged
  • Chemically-Treated
  • Color-Treated
  • Dry
  • Wavy
Product Standouts
  • Adds Shine
  • Softens Hair
  • Smooths
  • Smells Great
  • Gives Healthy Appearance
Rated 5 out of 5
Review posted

Must have!

Best stuff! Im hooked! Wont go without!!

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks so much for taking the time to share your feedback, Deana!

Reviewed by Dana C.
Verified Buyer
I recommend this product
Age Range
65+
Hair Description
  • Color-Treated
  • Wavy
Product Standouts
  • Strengthens
  • Smooths
  • Smells Great
  • Gives Healthy Appearance
  • Reduces Frizz
Rated 5 out of 5
Review posted

Amazing Product

So easy to use , results are immediate !

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks so much for sharing your feedback, Dana!

Reviewed by Lori D.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair Description
  • Thin
  • Color-Treated
Product Standouts
  • Adds Shine
  • Softens Hair
  • Smooths
  • Gives Healthy Appearance
  • Reduces Frizz
Rated 5 out of 5
Review posted

Lori

It works!

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Results
Rated 4 out of 5
Was this helpful?

IGK Hair

Thank you for sharing your feedback, Lori!

Reviewed by Keely Z.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair Description
  • Thin
  • Color-Treated
  • Wavy
Product Standouts
  • Smells Great
  • Reduces Frizz
  • Smooths
Rated 5 out of 5
Review posted

Amazing

This is one of the best anti frizz products I have ever used!!! The smell is fantastic!!!

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks for taking the time to leave a review, Keely!

Reviewed by Bren W.
Verified Buyer
I recommend this product
Age Range
55 - 64
Hair Description
  • Color-Treated
Product Standouts
  • Adds Shine
  • Smooths
  • Smells Great
  • Gives Healthy Appearance
  • Reduces Frizz
Rated 5 out of 5
Review posted

Good behavior !!!

Luv it works awesome finally smooth spray that works !

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Results
Rated 5 out of 5
Was this helpful?

IGK Hair

Thanks so much for your feedback, Bren!