1995

2-in-1 Shampoo & Texturizer

Rated 4.9 out of 5
19 Reviews
1995

1995

2-in-1 Shampoo & Texturizer

Rated 4.9 out of 5
19 Reviews

This innovative texture-creating shampoo actually deposits clay powder on the hair fiber to create texture and density, leaving the hair with a ready to style second-day, thick, textured feel. It strengthens and hydrates, helping fine hair to feel more robust, and thick hair to feel nourished. Ideal for all hair types and textures, especially fine, lifeless hair. Use it to add the right amount of grip for textured braids and ponytails.

Full Size -
Size: 6 oz/ 177 mL

FREE SHIPPING OVER $30+

What it is

A two-in-one shampoo and texturizer that gently cleanses while giving hair the perfect grunge texture and grip in one step.

Key Benefits

  • Safe For Chemically Treated Hair

    Safe For Chemically Treated Hair

  • Texture

    Texture

Who it's best for

  • Straight
  • Curly
  • Wavy
  • Coiled
  • Tightly Coiled

How to use

  • Place a quarter-size amount in hands and work through hair.
  • Leave on for one to two minutes. Rinse. No conditioner needed.
  • Air dry for natural waves or use with other stylers to create more texture and body.

Safe for

Bentonite Clay is negatively charged, just like the hair fiber. 1995 also includes positively charged conditioning agents. Conditioning agents are typically cationic quaternary compounds. A cation is a positively charged molecule. This is important because it is attracted to the negatively charged hair fiber and adsorbs (not absorbs) to the surface of the hair. It is also attracted to the negatively charged bentonite clay, binding it to the hair fiber and creating the final textured result. This product is vegan and free of gluten, artificial colors, triethanolamine, mineral oils, harsh detergents and petro chemicals

Key Ingredients

  • Montmorillonite (Bentonite) Clay

    Montmorillonite (Bentonite) Clay

    Helps to cleanse and detoxify, while adding subtle texture and grip to hair.
  • Grape Seed Extract

    Grape Seed Extract

    Potent antioxidant protection to prevent degradation of the hair fiber.
  • Hydrolyzed Vegetable Protein

    Hydrolyzed Vegetable Protein

    Helps to hydrate and strengthen weak or damaged hair fibers.
  • Diatomaceous Earth

    Diatomaceous Earth

    A soft granular rock similar to pumice that gives hair subtle texture and grip while absorbing excess oil on the hair and scalp.

Products that give you the look you want with minimal effort:

  • Vegan
  • Cruelty free
  • Gluten free
  • No parabens or sulfates
  • UV and heat protection
  • Conditioning and color safe
  • Formulated without mineral oil

Full list of ingredients

  • Water, Sodium C14-16 Olefin Sulfonate, Solum Diatomeae, Sodium Cocoyl Isethionate, Acrylates Copolymer, Cocamide MIPA, Coconut Acid, Mica, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Montmorillonite, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Trimethylsiloxyamodimethicone, Polyquaternium-7, Polyquaternium-10, Polyquaternium-59, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Glycerin, Butylene Glycol, Sodium Isethionate, Magnesium Nitrate, Magnesium Chloride, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Methylisothiazolinone, Methylchloroisothiazolinone, Phenoxyethanol, Fragrance, Limonene, CI 77163 (Bismuth Oxychloride), CI 77492, CI 77499 (Iron Oxides).

Reviews

average rating 4.9 out of 5
Based on 19 reviews
  • 5 Stars
    18 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
19 Reviews
Reviewed by Gina B., from United States
I recommend this product
Rated 5 out of 5
Review posted

OBSESSED

My fine wavy hair has NEVER looked better since I started using this shampoo. I love that it feels clean but not weighed down or overly stripped. I don't use conditioner, but I use a leave in one when I get out of the shower. This is just the best shampoo I have never used!

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Reviewed by Naomii D., from United States
I recommend this product
Rated 5 out of 5
Review posted

In absolute love

Idk what i will do if and when this sells out! Im starting to hoard the bottles too! I just wish they had a bigger size. I dont want to think of running out! Is there another formula close to this one?

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Reviewed by Joan C., from Canada
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great shampoo to add volume

I stumbled upon this shampoo at Sephora. I love it. It makes my hair feel nice, but my hair also has more volume. Doesn't accumulate in hair.

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Reviewed by Kennedy W., from United States
Verified Buyer
I recommend this product
Rated 4 out of 5
Review posted

Great for Grit

While I was hoping for a bit more volume at the root, that's a big ask for my stick straight, limp hair. This definitely gives my hair texture and makes it easy to style. I recommend using it in the shower in the morning, rather than at night if you are an evening shower-er, just because I feel like the "bed-head" ruins some of the volume. Overall, a really good option for a texturizing shampoo.

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Reviewed by Rylinn S., from United States
I recommend this product
Rated 5 out of 5
Review posted

My favorite shampoo of all

My favorite shampoo of all time! Does amazing things for my hair, better than any texturizing product ive tried.

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