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COLOR :

VV METAPURPLE

(

INTENSE VIOLET

)

Home / PERMANENT COLOR KIT

Permanent Color Kit - Trend Shades

A colorist-developed, easy-to-apply formula for vibrant, dimensional color. Clinically proven to leave hair shinier, stronger, and softer.

$31.00
$31.00

COLOR :

VV METAPURPLE
INTENSE VIOLET

Hair Length / Thickness:

1

Pay in 4 interest-free installments with ShopPay

ALSO AVAILABLE IN:

'Ulta Beauty logo in black text on a transparent background.'Amazon logo with a curved arrow pointing from A to Z.Logo with a red target symbol and the word 'Target' in bold black font.Sephora logo with bold black letters on a white background.

ALSO AVAILABLE IN:

'Ulta Beauty logo in black text on a transparent background.'Amazon logo with a curved arrow pointing from A to Z.Logo with a red target symbol and the word 'Target' in bold black font.Sephora logo with bold black letters on a white background.Red logo with the word 'SALLY.' in bold capital letters.SalonCentric logo with purple text and design elements.
'Ulta Beauty logo in black text on a transparent background.'Amazon logo with a curved arrow pointing from A to Z.Logo with a red target symbol and the word 'Target' in bold black font.Sephora logo with bold black letters on a white background.Red logo with the word 'SALLY.' in bold capital letters.SalonCentric logo with purple text and design elements.

PRO TIPS FROM IGK SALON

  • Process color for 45 minutes to ensure maximum gray coverage.

  • IGK Kits will not lighten previously colored hair, you can only match or darken your current shade.

  • If you're lightening virgin hair, choose a shade no more than 1-2 levels lighter than your natural hair color.

Still unsure? Get the right color for your hair with our Shade Finder.

AS SEEN IN:

How to Use

Step 01

01   Prep + Protect

Part hair into 4 sections and apply PROTECT 1 gel along your hairline.

Step 02

02   Apply + Process

Mix COLOR 2 pigment with the ACTIVATE 3 developer. Saturate each section with color and process for 35 mins (45 mins for grays).

Step 03

03   Rinse + Treat

Rinse color until water runs clear. Cleanse with your fave IGK shampoo. Apply TREAT 4 mask for five minutes and rinse.

Your Color,


Your Way

WHY IGK?

Clinically Proven

Our formula is clinically proven to make strands 15X shinier* and 88% softer and smoother with 40% reduced breakage.

SAFE FORMULA

Our permanent color is free from PPD, resorcinol, ammonia, fragrance, phthalates, parabens, and gluten.

Developed by Colorists

The IGK color experts used years of experience to create salon-quality formulas that provide healthy, vibrant hair color at home.

Product Image
Product Image

Perfect For

  • All-over color

  • Root touch-ups

  • Maximum gray coverage

  • Colored or chemically treated hair

  • All hair types

Key Ingredients

  • Squalane

    Hydrates and replenishes moisture balance.

  • Orchid Extract

    Softens and smooths.

  • Bamboo Extract

    Helps support hair strength

Product Image

At-Home Color

Like A Pro

Just touching up gray roots?

Watch our root touch-up tutorial
See All 33 Shades

Frequently Asked Questions

How long does permanent color last? +

IGK Permanent Color Kit results can remain vibrant for about 4 weeks or up to 6 weeks with More Life Color-Extending Shampoo & Conditioner. Although it will fade, permanent color will not go away completely.

Will the color kit cover my grays? +

Yes. IGK Color is permanent and can help cover gray hair. Depending on how resistant your hair is, you may need more time to process. Be sure to read the directions provided on how long you should leave the color on gray hair for maximum coverage.

Will the permanent color kit lighten my hair? +

Color kits feature an oxidizer that removes some of the hair’s natural pigment. It typically only lightens hair about two steps and is not a reliable source for dramatically lifting color. However, it will change your hair color permanently.

How many boxes should I use for long hair? +

For best results, you should get 2 boxes for medium length to long hair, especially if it is thick. This ensures that each strand is fully saturated. If you have long hair, but only plan to touch up your roots, then one box should suffice.

Can I use this on previously colored or chemically treated hair? +

Yes! However, previous color services or chemical treatments may impact color results. As a rule, it’s always best to wait 2 weeks between treatments to ensure zero impact on hair health and flawless color results.

see all faqs

Overall rating: 4.3369966 / 5 from 1092 reviews.

AI Generated Review Summary

The Permanent Color Kit - Trend Shades offers vibrant, dimensional color with safe ingredients. Customers appreciate the kit's comprehensive contents, the softness and shine of their hair, and the beautiful, long-lasting color results. However, opinions vary on its effectiveness for covering grays and the box's utility.

Summary topics

  • Color Results: 7%
  • Kit Contents: 10%
  • Hair Feel: 9%
  • Color Quality: 59%
  • Hair Look: 10%

Review topics: ["volume","ingredients","results","smells","protection","quality","color","issue","feel","texture","consistency","price","packaging","formula","skin","line","box","look","bottle","shipping","hair","coverage","shade","use","scalp","customer service","touch","order","container","outcome"].

Review highlights

  • "My hair feels so soft and the color looks amazing."Sandra
  • "Color looks amazing and my hair feels great too!"Courtney M.
  • "My hair felt amazing and nourished."Tara

Reviews

Impressed with the results!

"First time trying IGK after using a different brand for over 6 years. Prior to that I used mostly henna. I am so happy I tried IGK. . my colour turned out perfect. Excellent grey coverage and my hair looks and feels healthy! My old brand had started drying out my hair and it was a bit of a struggle to get my hair healthy again but I do have or rather had quite a few grey hairs so I needed to find a dye that could get the job done without the damage! I will definitely be repurchasing! LOVE my colour!!!"

Michelle M. (5/5)

French Rose has no pink whatsoever

"My hair takes any blonde shade well as I'm a natural medium blonde. My hair was grown out and ready for French Rose. Based on the negative reviews I expected at least the mids and ends to be pink. Instead, my entire roots, mids and ends are just pure light blonde, only lifted. No pink deposit anywhere. French Rose RG is on discount final sale unreturnable unrefundable for a reason. . ."

Sophia (1/5)

Was nervous but so happy

"Have used perfect 10 for sooooo many years so not only changing permanent color company but a new color. Colored gray hair so well, love the natural color and hair looks healthy and shiny."

Maureen M. (5/5)

Love this color!

"I went RED!! Love the Smokey scarlet & I get so many compliments on my color."

Jessica G. (5/5)

"My grays were covered and my hair did not fall off in chunks. I have ultra delicate skin and sensitive scalp. My scalp was not itchy or burning after washing. Highly recommend this hair color! It is worth every penny! I had to color my grays and add some life to my hair. After six years of not dying my hair and telling everyone I would never dye my hair again, it HAD to be done! And I am sooo happy with the outcome. I was nervous and my mom was betting me money that it wouldn't work out but it did! Sooo happy!"

Amela (5/5)

Color

"I loved the results but the process was torture. My scalp felt like a had ants biting me. I could only stand 20 minutes and it took. Very Lucious. Is there anything I can do to prevent this so I can use the product again?"

Rhonda S. (5/5)

Not for me

"I did the purple over dark brown hair. I has hoping for a deep violet and photos and adds avertised it would do so. it didnt change my hair at all. The only plus was that it didnt have a chemical smell. Not the product for me"

Nicole V. (2/5)

⭐️⭐️⭐️⭐️⭐️

"My absolute FAVORITE hair dye! I typically just cover my roots. It’s easy, fast, and last just as long as salon visits. I love it so much, I made TT videos promoting it with no ability to link it, but I wanted to share the outcome!!!"

Crystal S. (5/5)

"Love the color. Its not too gold and its not too ash. Unfortunately, it appears that this color is being discontinued ☹️"

Marlene (5/5)

"I really like the color it's rich and dark. This permanent color is nice and it makes my hair feel so soft. I may try a different color later on down the road. Great purchase 👌 👍"

Yvette (5/5)

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