It lasted a lot longer than I thought it would which makes applying it that much worth it.

I went from bright blonde to “cowboy copper”, but it doesn’t stay very long since I bleached my hair for so long. But this is a game changer for in between appointments!! The On The Money color is perfect. The first picture is my hair about 4 weeks out from my hair appointment- faded and dry. The second is after using the mask, washing and drying. I’m obsessed. Definitely use gloves. I put it on dry hair for 15 minutes.

Love the color. Will keep using it

It's vibrant yet natural looking

I love this mask. I have dark brown hair with highlights. I put this on my dry hair and waited 15 minutes. Love the results! The color is vibrant and makes my hair so shiny.

I spent a good amount of time reading reviews and trying to find before and after pics because I was nervous about the color but I genuinely feel like I look just like I did when I spent $300 to get this color last fall (3rd pic) — 1st pic is before and 2nd pic with red sweater is after. I had used a different copper semi perm color conditioner on my highlighted hair and after it faded it just left my blonde looking brassy and tired and I wanted to go darker for the cooler months. I was nervous it would be too dark but went for the dry application anyways. Left it on for about 12 min once fully applied. Brush your hair before applying so it’s easier to brush it through and def wear gloves! The pic shown is after washing and drying post application. I would say on me it did seem to apply just one shade even though I had lighter hair on top — I don’t see a difference between the bottom layers and the top layers, even though per the strand chart they show it should go on lighter on lighter hair. Just a warning for y’all lighter blondes, this might turn you full chocolate. Also, I have a lot of hair and it’s long and thick, and I used the whole bottle — short/thin haired girlies might be able to get away with 2 uses per bottle.

Takes the brass out of my blonde. I get so many compliments on my hair after I use it.

It really made the gray pop

I've used it several times and it leaves my hair beautiful and shiny every time. It also smells lovely.

The depositing mask did just what I wanted it too!! I may even go to permanent color now that I know what it looks like!!!