BY HAIR TYPE

STRAIGHT WAVY CURLY COILY

IGK ICONS

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

SHOP NOW

AIR DRY 2ND DAY HAIR COLOR CARE DE-FRIZZ HYDRATE TEXTURE VOLUME

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

SHOP NOW

ONE STEP BLEACH & COLOR KIT COLOR DEPOSITING HAIR MASK PERMANENT COLOR KIT

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

SHOP NOW

PREP VOLUME + TEXTURE SMOOTH + SHINE FINISH + HOLD DRY SHAMPOO

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

SHOP NOW

MASKS SCALP

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

SHOP NOW

One Step Bleach & Color Kit Permanent Color Kit Color Depositing Hair Mask

The first ever bleach-and-color kit designed to add bright pops of color to darker hair - in a single application

Learn More

SHOP ALL BY HAIR TYPE BY BENEFIT SHAMPOO + CONDITIONER HAIR COLOR STYLE + FINISH REPAIR + TREAT

Hair Color Shop All Color Book a Virtual Consultation Take the Color Quiz Merch Offers