Find Your
Perfect Shade
Want the best color ever?
Let our Shade Finder match you with the right shade for your hair goals.
Shop by
Color
Our permanent color kits are perfect for vibrant at-home color and root touch-ups between salon visits.
Best Sellers
Black Shades
Brown Shades
Red Shades
Blonde Shades
Trend Shades
Best Sellers
Black shades
Brown shades
Red shades
Blonde shades
Trend shades
Clinically Proven
Results
15x
SHINIER HAIR*
88%
Softer, Smoother Strands**
40%
Reduced Breakage**
Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control.
*Compared to untreated control
How to Pick Your Shade
From the Pros
For best results, choose a color within 1-2 shades of your current color. You cannot lighten colored hair by adding more color on top. If you have previously colored hair, always match your current hair color or go darker. Our permanent color kits may lighten virgin hair up to 2 levels, but may not achieve the desired lightness and could turn brassy.
Still unsure? Get the right color for your hair with our Shade Finder.
Book a Free
Virtual Consultation
Get your personalized shade match and application tips and tricks from an IGK licensed colorist. It’s easy—and totally free.
