Permanent Color/IGK Color Collection Page - V4

Find Your

Perfect Shade

Want the best color ever?

Let our Shade Finder match you with the right shade for your hair goals.

Shop by

Color

Our permanent color kits are perfect for vibrant at-home color and root touch-ups between salon visits.

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Best Sellers

Close-up of black hair with a hint of dark blue highlights.

Black Shades

Close-up image of shiny dark brown hair strands.

Brown Shades

Red Shades

Close-up view of wavy, blonde hair strands.

Blonde Shades

Close-up of silky, light purple hair strands.

Trend Shades

Best Sellers

Black shades

Brown shades

Red shades

Blonde shades

Trend shades

Clinically Proven

Results

15x

SHINIER HAIR*

88%

Softer, Smoother Strands**

40%

Reduced Breakage**

Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control.

*Compared to untreated control

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How to Pick Your Shade

From the Pros

For best results, choose a color within 1-2 shades of your current color. You cannot lighten colored hair by adding more color on top. If you have previously colored hair, always match your current hair color or go darker. Our permanent color kits may lighten virgin hair up to 2 levels, but may not achieve the desired lightness and could turn brassy.

Still unsure? Get the right color for your hair with our Shade Finder.