I like the bougie so well, but I wanted to switch up I’ve always fought frizz so decided to try this. It’s different than the bougie and I ALMOST sent it back. (It doesn’t give a lot of lather like the bougie) but then I saw why. It absolutely cuts the frizz, which is what I wanted when I sought out this amazing brand!! Would def recommend. While I still don’t love it as much as the other, it works well. They’re just different products, and idk why I expected them to be the same :)