BY BENEFIT

AIR DRY 2ND DAY HAIR COLOR CARE DE-FRIZZ HYDRATE TEXTURE VOLUME

IGK ICONS

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

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BY HAIR TYPE

STRAIGHT WAVY CURLY COILY

IGK ICONS

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

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STYLE + FINISH

PREP VOLUME + TEXTURE SMOOTH + SHINE FINISH + HOLD DRY SHAMPOO

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Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

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REPAIR + TREAT

MASKS SCALP

IGK ICONS

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

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SHAMPOO + CONDITIONER

SHAMPOO CONDITIONER SETS

IGK ICONS

Our best sellers are worth ALL the hype, guaranteed to give you salon-worthy hair - always!

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NEW DROP

BEST SELLERS

HAIR CARE

SHOP ALL NEW ARRIVALS BY BENEFIT BY HAIR TYPE OFFERS MERCH STYLE + FINISH REPAIR + TREAT SHAMPOO + CONDITIONER

HAIR COLOR

BUNDLES

GOOD BEHAVIOR JUST GOT BETTER

This 5x sold out best selling Good Behavior Smoothing Collection just got even better with our new Shampoo & Conditioner

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De-Frizz Hydrate Color Care Volume Texture Curls Air Dry 2nd Day Hair

This 5x sold out best selling Good Behavior Smoothing Collection just got even better with our new Shampoo & Conditioner

GOOD BEHAVIOR

Good Behavior Smoothing Spray

Spirulina Protein Smoothing Spray

$34.00

Award Winning

Good Behavior 4 in 1 Prep Spray

4-in-1 Prep Spray

$32.00

Good Behavior Blowout Balm

Spirulina Protein Smoothing Blowout Balm

$34.00

Crybaby Anti-Frizz Serum

Anti-Frizz Smoothing Serum

$32.00

Good Behavior Travel

Spirulina Protein Smoothing Spray

$16.00

Good Behavior 4-in-1 Prep Spray Travel

4-in-1 Prep Spray

$16.00

NEW ARRIVAL

Good Behavior Ultra Smooth Shampoo

Ultra Smooth Shampoo

$32.00

NEW ARRIVAL

Good Behavior Ultra Smooth Conditioner

Ultra Smooth Conditioner

$32.00

BUNDLE & SAVE ON THE GOOD STUFF

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BUNDLE & SAVE ON THE GOOD STUFF

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SALON BORN. CLIENT APPROVED.

We don’t follow trends, we create them. Our products are designed by experts, tested on clients and formulated with everything you need (and nothing you don’t).

About Us

Your Best Hair Ever

OUR PRODUCTS ARE DESIGNED TO GIVE YOU SALON-WORTHY RESULTS, NO MATTER WHAT YOUR HAIR GOALS ARE.

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Cruelty Free

Vegan

Gluten Free

MUST HAVE SETS!

FROM FULL SIZE ROUTINES TO TRAVEL SIZE FAVORITES, THESE LIMITED-EDITION SETS ARE DESIGNED TO WORK BETTER TOGETHER.

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Bond-Building Repair Set

Bond Building Set

~~$68.00~~ $58.00

GOOD BEHAVIOR | Smoothing Kit

Smooth Hair Essentials

~~$100.00~~ $80.00

Bond-Building Trio | Repair System

Hair Repair Set

~~$98.00~~ $78.40

Smooth + Hydrate | 3-Step System

Hydrated Hair Essentials

~~$93.00~~ $74.40

Go Big or Go Bigger | Volume 3-Step System

Volumizing Essentials

~~$96.00~~ $76.80

Fixer-Uppers | Repair 3-Step System

Hair Repair Essentials

~~$98.00~~ $78.40

Change Your Tone | Blonde 3-Step System

Blonde Toning + Nourishing Essentials

~~$93.00~~ $74.40

Catch A Wave | Styling Kit

Beachy Hair Essentials

~~$95.00~~ $76.00

Volume For Days | Styling Kit

Big Blowout Essentials

~~$96.00~~ $76.80

OUR SALONS

NYC Salon

325 W Broadway, New York, NY 10013

Miami Salon

4240 NE 2nd Ave, Miami, FL 33137

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